One note before the list: Peutly is on it. We have ranked ourselves where we think we belong rather than at the top, and every competitor price is quoted from their own pricing page so you can check the ranking rather than trust it.
The short version
Interactive demo tools all describe themselves the same way: capture your product, edit the capture, publish something a viewer clicks through. They differ on four things. What the capture actually is. How they charge for seats. How much of the enterprise checklist they have built. And whether the demo is a marketing asset that has to produce leads or a nicer kind of documentation.
Start with the first one, because it reorders everything else. A tool that captures the real DOM gives the viewer your actual interface and lets you edit the copy inside it afterwards. A tool that captures screenshots gives you a slideshow with hotspots, and a renamed button means recapturing the flow. Most vendors here sell both, at very different prices, under the same name.
| Tool | Cheapest tier with real HTML capture | Published price | Seat terms |
|---|---|---|---|
| Peutly | Essentials, and every plan above it | $175/mo · $140 annual | Unlimited users |
| HowdyGo | Starter, and every plan | $199/mo · $159 annual | Unlimited users |
| Supademo | Business, "Guided HTML demos" | $249/mo · $199 annual | 1 creator, +$50 each |
| Walnut | Ignite | $575/mo, annual billing only | 3 editors + 3 presenters |
| Storylane | Growth, "HTML Demo Editor" | $625/mo · $500 annual | 5 seats, +$125 each ($100 annual) |
| Navattic | Base, "Unlimited HTML demos" | Not published | 5 seats |
| Arcade | Enterprise, "HTML capture" | Not published | Custom |
| Stepshots | Not offered on any plan | — | Screenshot capture only |
| Tango | Not offered on any plan | — | Screenshot-based guides |
| Scribe | Not offered on any plan | — | Screenshot-based guides |
| Tool | Entry paid plan | Seat terms | Free plan |
|---|---|---|---|
| Peutly | Screenshot, $45/mo · $36 annual | Screenshots (real HTML/DOM from Essentials) | Unlimited users |
| HowdyGo | Starter, $199/mo · $159 annual | Real HTML/DOM | Unlimited users |
| Storylane | Starter, $50/mo · $40 annual | Screenshots and video | 1 seat, +$50 per extra ($40 annual) |
| Navattic | Base, not published | Real HTML/DOM | 5 seats |
| Arcade | Growth, $50/user/mo · $42.50 annual | Video and uploaded media | Up to 10 users |
| Supademo | Scale, $50/creator/mo · $38 annual | Screenshots and video | Per creator |
| Walnut | Ignite, $575/mo, annual billing only | Real HTML/DOM | 3 editors + 3 presenters |
| Stepshots | Pro, €19/mo | Screenshots | No per-seat billing, up to 5 members |
| Tango | Pro, $20/user/mo · $15 annual at 3+ users | Screenshots | Per paid seat |
| Scribe | Pro Team, $17/seat/mo · $13 annual | Screenshots | From 5 seats |
1. HowdyGo: HTML capture and unlimited users on every plan
HowdyGo is $199 a month for Starter and $499 for Pro, with 20% off annual billing, unlimited users on every plan and unlimited HTML demos on every plan. That combination, DOM capture at the entry price with no seat counting, exists at exactly two vendors in this category: HowdyGo and Peutly, with Peutly the cheaper of the two.
Pro adds demo analytics, a custom domain, password protection, CRM and analytics integrations and a JavaScript SDK. Enterprise adds SAML and SCIM. Sandboxes are an add-on at a price they do not publish.
The default recommendation for a team that wants real HTML demos without per-seat billing. We compete with them and we would still say that.
2. Storylane: the most complete demo suite, priced in steps
Storylane has the deepest feature set in the category and a pricing ladder to match: Free, Starter at $50 a month, Growth at $625, Premium at $1,500, then Enterprise. Starter includes one seat and charges $50 a month for each additional one; Growth includes five and charges $125 each after that ($40 and $100 billed yearly).
The jump from Starter to Growth is where most teams get caught. Growth is where the HTML editor, A/B testing, custom branding and multi-team support live, and it is a twelvefold price increase over Starter. SSO, whitelabel URLs, Salesforce and offline demos are another tier up again at Premium.
Best if you want the most mature product in the category and your budget can absorb a step change when you outgrow a tier.
3. Navattic: strong product, no published price
Navattic publishes $0 for its Starter tier and nothing at all for Base, Growth or Enterprise: those cards say "billed annually" and route to a demo request. Seat counts are published (5 on Base, 10 on Growth), so you know how many people you get, just not what they cost.
The product itself is genuinely strong, particularly on integrations: 25+ from Base including Salesforce and Marketo, and the sales stack on Growth with Gong, Salesloft, Outreach, Seismic and Highspot. Account identification is on Base; Growth adds pipeline-impact reporting, sandbox demos, custom domains, and SSO with directory sync.
Best if demo engagement has to land in your CRM and a sales call is a normal part of how your company buys software.
4. Arcade: the best-looking output, priced per user
Arcade Growth is $50 per user per month, $42.50 on annual billing, listed for up to ten users, and adds branching, forms and MP4 and GIF export. Capture works from a Chrome extension, a desktop app or a Figma plugin. AI video is now a separate subscription with its own credits, from $49 a month on annual billing; the demo plans do not include video credits.
The catch is the top of the plan. Custom domains, SSO and HTML capture are all Enterprise-only, which is a long way up from $50 a user if all you wanted was to serve demos from your own domain.
Best if one or two people own demos and output polish matters most. Weakest if you need a custom domain without a contract.
5. Supademo: the widest free tier in the category
Supademo Free gives one creator five guided interactive demos and fifty 4K video recordings, which is the most generous free plan on this list by a distance. Paid starts at $50 per creator on Scale. Business is $249 a month for one creator plus $50 for each one after, and Growth is $450 a month with five creators bundled and $50 for each one after.
Branching, variables and a custom domain appear on Scale, the entry paid tier. Guided HTML demos start on Business; sandbox demos and AI voice cloning are on Growth; SSO, SAML, data residency and multiple workspaces are Enterprise.
Best if you want to try the format properly before paying, or if you need a demo that branches by persona.
6. Peutly: flat pricing, unlimited users
Ours. Essentials is $175 a month and Growth is $450, both with unlimited users and both with real HTML capture, and annual billing takes 20% off. Every plan counts views per step; Growth adds per-step drop-off, viewer-level analytics, a custom share domain, password protection, event forwarding to GA4, Segment or Heap, and outgoing webhooks, and Growth teams can add sandboxes through a paid add-on. HowdyGo does the same shape for more ($199 and $499), which is the comparison we would make first if we were you.
What we do not have, stated plainly: no SAML or SCIM, no public REST API, no CRM connector, no branching, no data residency, no free plan and no desktop capture. If any of those is a requirement, something else on this list is the better answer.
Best once four or more people need to build demos, and when the demo has to capture leads and report which step produced them.
7. Walnut: built for large sales organisations
Walnut Ignite is $575 a month billed annually for three editor seats and three presenter seats; Accelerate is $1,550 for six of each. The split between editors and presenters tells you who this is for: organisations with a demo-engineering function and a sales team that presents what it produces.
White-labelling, SSO/SCIM and sandbox demos are paid add-ons on Ignite and included from Accelerate. A Data API for engagement data is included on Scale, which is custom-priced, and is a paid add-on below it.
Best if you run demos across a large sales organisation with tailored versions per segment. Considerable overkill below that.
8. Stepshots: the cheapest real option
Stepshots Pro is €19 a month for thirty hosted demos and up to five members, with analytics, custom branding and embedding. There is no per-seat billing, and a one-off €29 purchase buys a single unbranded demo with no subscription at all.
It also has the single best idea on this list: a CI check that verifies demos against your UI and flags the ones that have gone stale. Nobody else on this page does that, us included.
Best if the budget is small and you need a handful of demos. Its pricing page lists no lead capture, narration or custom domain, and at a ninth of the price that is a reasonable trade.
9 and 10. Tango and Scribe: documentation, not demos
Both turn a browser capture into a written step-by-step guide with annotated screenshots. Tango Pro is $15 to $30 per user per month and has a free tier for up to ten users; Scribe is $13 to $17 per seat on Pro Team and has a free tier with unlimited seats.
They end up on demo shortlists because the capture step looks identical. The output is not: a guide is read, a demo is driven. For an internal SOP, both are better than any tool above them on this list, and considerably cheaper. For a prospect deciding whether to book a meeting, neither is the right artefact.
Best for internal process documentation. A lot of teams run one of these alongside a demo tool rather than choosing between them.
How to actually choose
- 1Count the people who should be able to edit a demo. If it is one or two, per-seat pricing is cheaper and you should take it. If it is five or more, a flat plan almost always wins.
- 2Write down your hard requirements before you look at any pricing page. SAML, data residency, a CRM connector and an API each eliminate most of this list immediately.
- 3Decide whether the demo has to generate leads. If yes, you need in-demo forms and per-step analytics, and that narrows things fast. If it is a documentation artefact, Scribe or Tango will do the job for a tenth of the price.
- 4Build the same real demo in your two finalists. Not the template: the flow you would actually send to a buyer. Most of the difference between these tools only shows up on the fourth screen of your own product.
