Every release ships with a clickable walkthrough.
Launch day is 99% copy and 1% screenshots. Add a Peutly demo to your release note and you give buyers, existing and new, a way to actually try the new feature in a single click. More activation. More upgrade conversations. Less 'I'll check it out later' (which means never).
Release notes are read for ninety seconds. Then they're gone.
Launch day is a one-shot for attention. A static screenshot in your changelog gets a polite nod. A 30-second video gets autoplayed with the sound off. An interactive Peutly walkthrough, embedded in the same post, lets the reader actually try the feature, in your real product, in under a minute. Suddenly the launch isn't just a message: it's a free trial of the new thing.
What teams typically notice
The qualitative outcomes customers tell us about when they switch.
A launch post that converts
Readers can try the new feature in the same scroll, not "check it out later" (which means never).
Adoption shifts earlier in the cycle
Existing customers discover the feature on launch day, not three weeks in.
One demo, every channel
Changelog, blog, social, sales email, customer Slack, all powered by the same demo.
Four capabilities you will lean on every week
Each is a first-class feature, not a bullet on a roadmap.
Generated in one afternoon
AI builder turns the captured flow into a polished walkthrough by lunch.
Tracks for new vs existing users
Different narration for buyers vs current customers, same demo.
Embeds anywhere
Changelog, blog, X, LinkedIn, Slack community, sales email, same source.
Per-channel analytics
See which channel produced the most adoption, not just the most clicks.
A typical workflow
The four steps customers walk through to stand this up.
Capture during dogfooding
Capture the new feature flow during your internal test week. Five minutes.
Polish with AI
The AI builder drafts narration and chapters; you tweak the headline and ship.
Distribute everywhere
Embed in changelog, drop the share link into launch tweets, attach to sales-enablement email.
Watch adoption by channel
Funnel attribution per launch surface. Double down on the channel that converted.
“We started attaching a Peutly walkthrough to every release post. Adoption of new features moved in the right direction, without writing longer posts or running paid promotion.”
Make every launch a free trial.
Build the demo once during dogfooding, ship it everywhere on launch day. Free for 14 days.