Peutly vs Walnut. Here is when each one wins.
Walnut is built for enterprise sales organisations, and it is priced like it: $575 a month for three editors, $1,550 for six. If you run a twenty-person sales team with a demo-engineering function, that number buys something real. If you are a growing SaaS company that wants clickable demos on your site and in your deals, it buys a lot of machinery you will not switch on.
Walnut pricing, as Walnut publishes it
Every figure below is copied from their own pricing page, last read on 6 November 2026. Where they publish no number, we say so instead of estimating one.
| Plan | Monthly | Seats and what is included |
|---|---|---|
| Ignite | Not published | 3 editor seats, 3 presenter seats Walnut publishes annual billing only; no monthly price is listed on any tier. Unlimited demos, lead capture forms, HubSpot and Salesforce sync, 50,000 AI credits a year. White-labelling, SSO/SCIM and sandbox demos are paid add-ons here, at prices that are not published. |
| Accelerate | Not published | 6 editor seats, 6 presenter seats Marked "most popular". White-labelling, SSO/SCIM, sandbox demos and prospect personalization included, plus advanced analytics, InsightsAI and Zapier/webhooks. 100,000 AI credits a year. |
| Scale | Not published | Custom Everything in Accelerate plus advanced translations, BYOK and the Data API for engagement data, 200,000 AI credits a year. Price on request. |
The seat maths. Walnut counts editors and presenters separately: three of each on Ignite, six of each on Accelerate. Peutly counts neither. Everyone in a Peutly workspace can build a demo and everyone can send one, on every plan, and the annual price of Peutly Growth at $360 a month is under two thirds of Walnut’s entry tier.
What each price buys. Peutly records screenshot tours on Screenshot, at $45 a month, and captures the real DOM from Essentials, at $175 a month, so the demo is your actual interface and stays editable afterwards. Both come out of the same extension and workspace. At Walnut that starts on Ignite, at $575/mo, billed annually. Their cheaper tiers capture screenshots or video; compare those with Peutly Screenshot rather than Essentials.
The matrix
Walnut is an interactive demo platform. Rows marked missing for Peutly are things we genuinely do not do, not things we are about to ship.
| Feature | Peutly | Walnut |
|---|---|---|
| Entry price for HTML demos Peutly Essentials is $175 monthly, $140 on annual billing. Walnut Ignite is $575 a month, billed annually. | $140/mo annual | $575/mo annual |
| Pricing model Walnut separates editor seats from presenter seats and caps both per tier. Extra seats are an add-on at a price that is not published. | Per workspace, flat | Per seat, split by role |
| Unlimited users on every plan | ||
| Unlimited demos | ||
| Custom domain / white-label Walnut lists white-labelling as an add-on on Ignite and included from Accelerate. Peutly includes a custom share domain on Growth at $450. | Growth+ | Add-on on Ignite |
| SSO Walnut lists SSO and SCIM as an Ignite add-on, included from Accelerate. Peutly does Google, Microsoft and magic links, and can force those providers for a workspace. No SAML, no SCIM. | Add-on on Ignite | |
| Sandbox demos Both offer a free-explore, clickable version of a demo. Walnut lists sandbox demos as an Ignite add-on, included from Accelerate. Peutly includes 1 sandbox in the trial; on Growth, sandboxes come with the paid Unlimited sandboxes add-on. A Peutly sandbox is a clickable copy of an HTML-captured demo, and screenshot demos cannot become sandboxes. | Growth add-on | Add-on on Ignite |
| API access Walnut lists a Data API for demo engagement data as a paid extra on Ignite and Accelerate, included on Scale. Peutly has outbound webhooks for 5 event types and no REST API. | Paid add-on, included on Scale | |
| CRM sync (HubSpot, Salesforce) Walnut lists HubSpot and Salesforce integrations on every plan, with the advanced Salesforce app from Accelerate. Peutly sends leads out by webhook, email or CSV export. | ||
| AI usage metered by credits Walnut lists 50,000 AI credits a year on Ignite, 100,000 on Accelerate and 200,000 on Scale. Peutly gives the AI assistant a monthly credit allowance per plan and meters voice-over by characters per month. The two credit units are not comparable. | Monthly credits | Annual credits |
| Per-step drop-off analytics | Growth+ | Accelerate+ |
| Lead capture forms inside a demo |
Where Peutly wins
A quarter of the price at the entry tier
Walnut Ignite is $575 a month billed annually, for three editors. Peutly Essentials is $140 a month on annual billing, for everyone. Even Peutly Growth, at $360 annual with analytics, custom domain, password protection and webhooks, lands well under Walnut’s cheapest plan.
No split between who can build and who can present
Walnut allocates editor seats and presenter seats separately, three of each on Ignite. That is a sensible model for a large sales org with a demo-engineering team, and an administrative tax on a company of twenty. In Peutly, everyone in the workspace can do both.
A custom domain without moving up a tier
Walnut lists white-labelling as a paid add-on on Ignite and includes it from Accelerate at $1,550. Peutly includes a custom share domain on Growth at a published $450, with no add-on and no quote.
You can start this afternoon
Walnut’s plans are billed annually, which means a contract. Peutly is 7 days free with no credit card (14 when you finish setup), then a monthly plan you can cancel at the end of the month.
Where Walnut wins
Built for the way large sales organisations actually run demos
Separate editor and presenter roles, demo libraries per segment, InsightsAI and anonymous-viewer identification on Accelerate, and Interactive Deal Rooms on every plan. If you have a demo-engineering function and twenty AEs who each need a tailored version of the same story, Walnut is designed for exactly that and we are not.
SSO and SCIM
Walnut lists SSO and SCIM as an add-on on Ignite and included from Accelerate. Peutly has neither. If your IT team requires SCIM provisioning, this comparison ends here.
CRM sync and a data API
Walnut lists HubSpot and Salesforce sync on every plan, Zapier and webhooks from Accelerate, and a Data API for engagement data on Scale. Peutly has outbound webhooks and no CRM sync or API to call. If demo engagement has to land in your CRM or BI tools without glue code, Walnut has the interface.
A track record with enterprise buyers
Walnut has been selling into large organisations for years and has the references, the security posture and the procurement experience that come with that. We are a small founder-run team, and for some buyers that is the wrong answer regardless of the feature list.
Choose Walnut if you have a demo-engineering function with separate editor and presenter roles, or if you need SCIM or demo engagement synced into Salesforce or HubSpot. Choose Peutly if you want the same clickable-demo outcome for under a quarter of the price, with your whole team included.
Peutly and Walnut, the short answers
If we got a fact about their product wrong, email founders@peutly.com and we will correct it.
Walnut Ignite is $575 a month billed annually for three editor seats. Peutly Essentials is $140 a month on annual billing for unlimited users, and Peutly Growth is $360. So Peutly Growth, our tier with advanced analytics, custom domain and webhooks, costs about 63% of Walnut’s entry plan while including everyone on your team.
No. Everyone in the workspace can capture, edit, publish and share. Admin and editor roles exist on Growth and Enterprise for permissions, but they do not cost anything and there is no cap on either.
Partly. Peutly does Google and Microsoft logins, can force SSO for a workspace, supports password-protected demos and an embed domain allowlist, and publishes a responsible-disclosure policy. It does not do SAML, SCIM or customer-facing audit logs. Walnut lists SSO and SCIM (an add-on on Ignite) and says it is SOC 2 compliant, so if those are mandatory, Walnut is the safer pick.
If you run demos across a large sales organisation with tailored versions per segment, and you need demo engagement synced into your CRM, yes. If you want clickable demos on your website and in your deals, you are paying for orchestration you will not use.
Build the same demo in both. See for yourself.
You get 7 days free, 14 when you finish setup. Build the demo you would actually ship in both tools and let your own funnel data settle it.