When watch-time isn't the same as conversion.
Loom, Arcade and Tella are excellent at what they do: asynchronous, recorded video. But video doesn't convert pricing pages the way interactive demos do, and it doesn't let you edit, personalize or measure at step level. Here's the honest split.
The matrix
Compared against the screen-recorder category as a whole (primarily Loom, Arcade and Tella).
| Feature | Peutly | Screen recorders |
|---|---|---|
| Output is interactive (viewer clicks) Arcade has limited hotspots; Loom/Tella are passive video only. | ||
| Editable after capture Edit copy/colors without re-recording | ||
| Pixel-perfect on every viewport Video doesn't reflow; HTML does. | ||
| Personalize per buyer | Growth+ | |
| PII blur after capture | Growth+ | |
| AI-generated narration in 30+ languages | ||
| Step-level analytics & funnels Video gives play/finish rate, not step funnel. | Growth+ | |
| CRM-routed lead scoring | Growth+ | |
| Custom domain + branded embeds | Growth+ | |
| GIF / MP4 export Both can export video. | ||
| Comments / async replies Async commenting is where Loom shines. | ||
| Recording time before publish | < 10 min (AI assisted) | < 5 min (raw) |
Where Peutly wins
Interactive tends to beat passive on conversion
Recorded video gets watched halfway and abandoned. An interactive demo lets the viewer poke around, which is the whole point. Teams that swap homepage video for a Peutly embed typically see more visitors stay engaged.
Edit after capture, no re-record
Renamed a button on Tuesday? In Loom or Tella, you re-record. In Peutly, you click the button and rename it. The captured HTML stays in sync with prod without rerunning the entire flow.
Per-buyer personalization in the demo itself
Want the prospect's company name to appear inside the dashboard during the demo? Recorded video can't do that. Peutly's HTML capture means tokens render at view time, per buyer.
Step-level analytics, not play/finish percentages
Loom and Tella tell you how far the viewer scrubbed. Peutly tells you which step burned the funnel and which feature card actually got clicked, wired into your CRM.
Custom domain + on-brand viewer experience
Recorded video lives on a vendor domain by default. Peutly demos live on demo.yourcompany.com with your colors, fonts and CTAs, no vendor branding required on paid plans.
Where screen recorders win
Faster to record a raw clip
If you literally just want to drop a 90-second walkthrough into a Slack DM, Loom is faster. Open, click, paste link, done. Peutly is for the moment that clip needs to become a marketing asset.
Async commenting and reactions are stronger
Loom's threaded comments, emoji reactions and shared inboxes are excellent for async product reviews and customer-success replays. Peutly has comments but they're a secondary feature; they're Loom's main feature.
Better for personal communication, not product demos
Need to send your boss a quick voice-and-screen update? Use Loom. Need to convert pricing-page visitors with a clickable product walkthrough? Use Peutly. They're solving different jobs-to-be-done.
Use Loom for async messages. Use Peutly when the demo needs to convert.
Most Peutly customers keep Loom for internal communication and replace it with Peutly for everything customer-facing, homepage embeds, sales walkthroughs, launch posts, in-app upsells. Different tools, different jobs.
Capture the same flow in both. Watch the funnel speak.
If you already have a Loom of your product, point Peutly's Chrome extension at the same flow and ship the interactive version. Two surfaces, one A/B test.