Peutly is one of the seven tools below, and we compete with Storylane. We have put ourselves fourth rather than first, and left in the cases where the other six win.
Why teams look for a Storylane alternative
Rarely the product. Storylane has the deepest feature set in the category. The three reasons that come up are all structural:
- 1The Starter-to-Growth step. Starter is $50 a month with one seat. Growth is $625. The HTML editor, A/B testing and custom branding all sit on Growth, so the first time you need one of them your bill multiplies by twelve.
- 2Per-seat overage. Starter charges $40 for each seat past the first; Growth charges $100. Five extra people on Growth is $500 a month on top of the plan.
- 3SSO at $1,500. Whitelabel URLs, Salesforce and SSO are all on Premium. A security requirement moves you two tiers, not one.
The six alternatives at a glance
| Tool | Entry paid plan | Seat terms | Best reason to switch |
|---|---|---|---|
| HowdyGo | $199/mo ($159 annual) | Unlimited users | Real HTML capture on every plan, at a quarter of the Storylane tier that has it |
| Supademo | $50/creator/mo ($38 annual) | Per creator | Branching demos at the first paid tier, and the best free plan in the category |
| Arcade | $50/user/mo ($42.50 annual) | Up to 10 users | The most polished output, with branching on Growth |
| Navattic | Not published | 5 on Base, 10 on Growth | 25+ integrations including Salesforce and Marketo from the first paid tier |
| Peutly | $175/mo ($140 annual) | Unlimited users | Flat pricing, so seat overage stops being a line item |
| Walnut | $575/mo billed annually | 3 editors + 3 presenters | Built for large sales organisations; SSO as an add-on rather than a tier |
| Stepshots | €19/mo | No per-seat billing | A ninth of the price, plus a CI check that flags stale demos |
1. HowdyGo: if the issue is the price of the HTML editor
This is the comparison most Storylane evaluations should start with and usually do not. Storylane puts its HTML Demo Editor on Growth at $625 a month. HowdyGo includes HTML capture on its $199 Starter plan, with unlimited users. Pro at $499 adds analytics, a custom domain, CRM integrations and a JS SDK.
What you give up: A/B testing, Account Reveal and Deal Intelligence. HowdyGo sells sandboxes as an add-on on Pro.
The strongest swap on price if what you wanted from Growth was the HTML editor rather than the analytics suite.
2. Supademo: if the issue is per-seat costs at small scale
Scale is $50 per creator against Storylane Starter at $50 for one seat plus $50 each after, so three builders is $150 at either one. A tie on price. The difference is what you get: branching and variables, tracking links and analytics are all on Scale, where Storylane holds the HTML editor and A/B testing back for Growth at $625. Supademo's HTML demos start on Business at $249 for one creator.
The free tier is also the most generous in the category: one creator, five guided demos, fifty 4K recordings, permanently.
The strongest like-for-like swap if you were heading for Storylane Growth and want the features without the step change.
3. Arcade: if you want the best-looking output
Growth is $50 per user, listed for up to ten users, with unlimited published demos, branching and MP4 and GIF export. The output is the most polished in the category. AI video is now a separate Arcade subscription.
The catch is the Enterprise wall: custom domain, SSO and HTML capture are all Enterprise-only. If you left Storylane because whitelabel URLs were on Premium, Arcade puts the equivalent even further up.
Good swap below four users. Not a solution to the custom-domain problem.
4. Navattic: the closest thing to a like-for-like replacement
On capability, Navattic is the tool most similar to Storylane: account identification, A/B testing and interest areas are on its Base plan, pipeline-impact reporting and sandbox demos on Growth, and the integration list from Base is the strongest in the category.
The obstacle is that Navattic publishes no price above its free tier, so a switch driven by cost starts with a call rather than a comparison.
The right shortlist entry if you are switching for CRM integrations rather than for price.
5. Peutly: if the seat overage is the actual problem
Ours, so weigh it accordingly. Essentials is $175 a month and Growth is $450, both with unlimited users. Against Storylane Growth at $625 for five seats plus $125 each after, the arithmetic favours us from about the fourth person and keeps doing so. Every plan counts views per step; Growth adds per-step drop-off, viewer-level analytics, a custom share domain, password protection, GA4/Segment/Heap forwarding and webhooks.
What you would give up leaving Storylane for us: SSO, the API, Salesforce, A/B testing and account reveal. That is a long list and for some teams it ends the conversation. Sandboxes are not on it: Growth teams can add them through a paid add-on, as a clickable copy of a captured HTML demo.
Right if demos are a team activity and the feature list above is not load-bearing for you.
6. Walnut: if you are moving up rather than down
Ignite is $575 a month billed annually for three editor seats and three presenter seats, with SSO and white-labelling available as paid add-ons rather than requiring a $1,500 tier. For a team that hit Storylane Premium purely because of SSO, that is worth pricing.
Worth a quote if you need SSO and a large sales organisation is the shape of your problem.
7. Stepshots: if the budget went away
Pro is €19 a month for thirty hosted demos and up to five members, with no per-seat billing, plus a €29 one-off for a single unbranded demo. Its pricing page lists no lead capture, narration or custom domain, and it has the best idea in the category: a CI check that flags demos your UI has broken.
The honest recommendation when the answer to "what is the budget" is "almost nothing".
When to stay on Storylane
- You use A/B testing on demos. Almost nobody else in this category publishes it below Enterprise.
- Account Reveal is part of your ABM motion. Arcade lists Audience Reveal on Growth and Navattic account identification on Base; otherwise there is no direct equivalent at the same tier.
- You need an API. Storylane lists API access on Enterprise; among the alternatives, Supademo lists API keys from Scale, Navattic an MCP server and Walnut a Data API for engagement data.
- You are already on Growth and the fifth seat has not arrived yet. Switching costs more in rebuild time than the plan does in money.
