Two founder-run shops. Lots in common, different bets.
Peutly and Howdygo are the closest analogues to each other in the category. Both are founder-run, both bundle unlimited users, both serve GTM teams. The honest difference is geography, brand voice, and what stage of the journey each product is in. Pick by fit, not by feature checklist.
The matrix
Sourced from Howdygo's public docs and pricing page. If anything is outdated, email us and we will update it.
| Feature | Peutly | Howdygo |
|---|---|---|
| Pricing model | Per workspace, flat | Per workspace, flat |
| Unlimited users on every plan Both bundle unlimited users. | ||
| Free trial | 14 days | 14 days |
| AI demo builder | All plans | All plans |
| Step-level analytics and funnels | Growth+ | Pro+ |
| Native CRM sync | Growth+ | Pro+ |
| Per-buyer personalization | Growth+ | Pro+ |
| PII blur | Growth+ | Pro+ |
| SAML SSO | Enterprise | Enterprise |
| Public REST API and webhooks Howdygo ships a JS SDK but no public REST API. | ||
| Real-time co-editing |
Where Peutly wins
European founder team
If you sell into European customers, having a European team on the other end of the support inbox matters. Same timezone, same regulations, same coffee.
A tighter product surface
Peutly is younger and the product surface is intentionally narrower. We build the things we are sure of and avoid feature sprawl. If you want fewer knobs and stronger defaults, that lands differently.
Direct founder access by default
When you email founders@peutly.com you reach the people building the product. That is true at Howdygo too in their early stages, and we plan to keep it true for ours as we grow.
Where Howdygo wins
More mature SEO-led content
Howdygo has shipped a deep library of use-case pages, compare pages and playbooks. If you discover SaaS through search, you will bump into Howdygo's content before ours for a while yet.
Strong APAC presence
If your team is in Sydney, Auckland, Singapore or Tokyo, Howdygo's office hours and presence align better than ours.
Distinctive brand voice
Howdygo's 'howdy partner' tone is a love-it-or-leave-it thing. If you love it, that is a real reason to pick them. Brand fit matters.
Larger customer corpus
They have been around longer and have more customer stories you can read before signing up. We will catch up, but we are honest about the runway.
Choose Howdygo if your team is APAC-first and the Western branding speaks to you. Choose Peutly if you want a European team and a tighter product surface.
Build a demo in both. Let the funnel pick.
Howdygo and Peutly both ship a 14-day free trial with full access. The fastest way to decide is to build the demo you would actually use in both.