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Pricing22 September 20263 min read

Storylane pricing in 2026: plans, seat maths and the Starter-to-Growth jump

Storylane publishes its prices clearly, which is more than most of this category manages. The complication is the gap between tiers: Starter is $50 and Growth is $625, and the features that make the product worth buying sit on the far side of that jump.

The short answer
  • Four published tiers: Free, Starter $50/mo, Growth $625/mo, Premium $1,500/mo, then custom Enterprise.
  • Annual billing takes 20% off: $40, $500 and $1,200 respectively.
  • Starter includes 1 seat at +$40 each; Growth includes 5 at +$100 each; Premium includes 10.
  • Starter captures screenshots and video. The HTML Demo Editor starts on Growth, a 12× step up.
  • A/B testing and custom branding are on the same Growth tier.
  • SSO, whitelabel URLs, Salesforce and offline demos are Premium at $1,500/mo.

Every Storylane plan

PlanMonthlyAnnualSeatsWhat it unlocks
Free$0$01 seat, 1 published demoUnlimited demo views, basic analytics, lead capture
Starter$50$401 seat, +$40 eachUnlimited published demos, AI Suite Starter (20 min video avatar), Storylane MCP, Media to Demo, Account Reveal 250/mo
Growth$625$5005 seats, +$100 eachHTML editor, A/B testing, custom branding, multi-teams, AI Suite Growth (125 min), Account Reveal 2,500/mo
Premium$1,500$1,20010 seatsSSO, whitelabel URLs, Hubs, Salesforce, Presenter Demos, Deal Intelligence, offline demos, AI Suite Premium (250 min)
EnterpriseCustomCustomCustomSandbox Demos, unlimited AI video avatar, API access, enterprise security, professional services
Storylane also sells Rep_X_, an AI SDR product, from $2,000 a month. That is a separate line and not counted here.

The jump that catches people out

Starter is $50 a month. Growth is $625. That is a twelvefold increase, and it is not optional for most teams, because three of the things people assume are core features live on the far side of it: the HTML Demo Editor, A/B testing and custom branding.

The seat count pushes you the same way. Starter includes one seat. If your product marketer and two AEs all need to edit demos, that is three seats, so $50 plus two at $40, or $130 a month. Add a fourth and fifth person and you are at $210 on Starter, and still without the HTML editor. Growth at $625 bundles five seats and the features, so the question stops being "which tier" and becomes "can we justify $625".

What a real team pays

TeamPlanMonthlyAnnual
1 person, evaluatingFree$0$0
1 person, publishing properlyStarter$50$480/yr
3 people, no HTML editor neededStarter + 2 seats$130$1,248/yr
5 people, full feature setGrowth$625$6,000/yr
8 people, full feature setGrowth + 3 seats$925$8,880/yr
Team needing SSOPremium$1,500$14,400/yr
Annual column applies the published 20% annual discount to the base plan.

Is Storylane worth it?

It has the deepest feature set in the category, and the pricing reflects a product that has kept building for years: account reveal, deal intelligence, sandbox demos, an AI video avatar with metered minutes per tier. If you want the most complete interactive demo platform available and the budget is there, this is it.

What to watch is the shape of the ladder rather than any single number. Storylane prices in steps, and each step is large. Teams that grow into the product tend to hit two of them: $50 to $625 when the fifth person needs access, and $625 to $1,500 when security asks about SSO.

Budget for the tier above the one you are about to buy. With Storylane, you will probably be on it within a year.

How Peutly compares

Disclosure: we make a competing product, so treat this section as what it is. Peutly is $175 a month for Starter and $450 for Pro, with unlimited users on both and real HTML capture on both. The comparison people usually make is against Storylane Starter at $50, and it is the wrong one: Starter captures screenshots and video, and the HTML Demo Editor is on Growth at $625. Against the tier that does what we do, we are about a quarter of the price.

Where Storylane is genuinely ahead: SSO, an API, Salesforce, A/B testing, Account Reveal, sandbox demos and a much larger template library. We have none of those. HowdyGo is the other tool with the same flat-pricing, unlimited-users, HTML-capture shape, at $199 and $499 a month. The full side-by-side, including the rows where we lose, is on the comparison page.

Questions, answered

Frequently asked

Storylane publishes four tiers: Free at $0, Starter at $50 a month, Growth at $625 and Premium at $1,500, plus a custom Enterprise plan. Annual billing is 20% cheaper, making those $40, $500 and $1,200.

$40 a month on Starter and $100 a month on Growth. Premium includes ten seats; the pricing page does not publish an overage rate for it.

Yes. One seat and one published demo, with unlimited demo views, basic analytics and lead capture included. It is one of the more complete free tiers in the category.

Premium, at $1,500 a month. Whitelabel URLs, Salesforce integration, Hubs, Presenter Demos and offline demos are on the same tier.

Growth, at $625 a month or $500 on annual billing. A/B testing, custom branding and multi-team support are on the same tier.

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