Most pricing articles about Navattic quote a monthly figure. We are not going to, because Navattic does not publish one, and a number we cannot source is a number we would be inventing. What they do publish is substantial: four tiers, seat counts for each, and a detailed feature breakdown. That is enough to work out whether Navattic fits before you spend an hour on a call.
Every Navattic plan, as published
| Plan | Published price | Seats | Demos | Key additions |
|---|---|---|---|---|
| Starter | $0 | 1 | 1 demo (HTML or media) | The free on-ramp |
| Base | Not published, "billed annually" | 5 | Unlimited HTML demos | 25+ integrations incl. Salesforce and Marketo, MCP server, account identification, A/B testing, interest areas, advanced filters, pipeline impact, premium AI voiceovers, AI avatars 100 min |
| Growth | Not published, "billed annually" | 10 | Unlimited HTML demos | Custom domains, sandbox demos, SSO and directory sync, demo translation, sales alerts, Gong, Salesloft, Outreach, Gmail, Outlook, Seismic, Highspot, MCP suggested demos, AI avatars 300 min |
| Enterprise | Custom | Custom | Unlimited HTML demos | Audit logs, custom permissions, offline demos, HTML capture translation, professional services |
What you can work out without a price
The seat ladder is published, and it is the main constraint
One seat on Starter, five on Base, ten on Growth. The cost of a seat beyond those counts is not published either, so the practical question is whether your team fits inside a tier. Five people is Base. Eleven people is a conversation.
The feature ladder tells you which tier you need
This is the useful part of Navattic's pricing page, and it is unusually detailed. Three lines determine most decisions:
- Custom domains are on Growth. If you need demos served from your own domain, Base is not enough.
- SSO and directory sync are on Growth. If your IT team requires SAML, Base is not enough, but you no longer need an Enterprise contract for it.
- The CRM integrations start on Base, which is unusually early for this category. Salesforce and Marketo are included; the sales-engagement stack (Gong, Salesloft, Outreach, Seismic, Highspot) is Growth.
The analytics are deeper than most of the category
Account identification, A/B testing, interest areas, advanced filters and pipeline-impact reporting all appear on Base rather than being held back for Enterprise. If you want to tie demo engagement to accounts and pipeline inside the tool, Navattic does that at its first paid tier, which several competitors do not do at any tier.
Budgeting for an unpublished price
- 1Decide your tier from the feature list before you take the call. Custom domain, sandboxes or SAML mean Growth; audit logs and custom permissions mean Enterprise. Walking in knowing which tier you need changes the conversation.
- 2Ask for the per-seat overage rate above the bundled count, not just the plan price. That is the number that determines your bill in year two.
- 3Ask whether the annual commitment is negotiable to monthly for the first term. Every tier above Starter is billed annually.
- 4Price a published alternative in parallel so you have a reference point. Storylane publishes $50, $625 and $1,500; Arcade publishes $50 a user; Peutly publishes $175 and $450.
When Navattic is the right call
When demo engagement has to land in your CRM without someone building a webhook consumer, and when a sales call is a normal part of how your company buys software. The integration surface is genuinely the strongest in this category, and the account-level analytics on Base are ahead of most competitors.
When it is not: when you need to price, approve and start in the same week, or when your team is larger than the seat count on the tier you can afford.
How Peutly compares
Disclosure: we compete with Navattic. Peutly publishes $175 a month for Essentials and $450 for Growth, with unlimited users on both. The trade is real and it runs in both directions: we have no CRM connector, no SAML, no REST API and no account-level analytics, and Navattic has all four. What we have is a price on a page and no seat cap.
