Every Arcade plan
| Plan | Monthly | Annual | Users | Published limits |
|---|---|---|---|---|
| Free | $0 | $0 | 1 | 1 published demo, unlimited AI demos, AI voiceovers, 1 brand kit, watermarked |
| Growth | $50 per user | $42.50 per user (-15%) | Up to 10 | Unlimited published demos, advanced insights, demo branching, CTAs and forms, MP4 and GIF export, watermark removed, custom branding |
| Enterprise | Custom | Custom | Multiple | Up to 10 brand kits, HTML capture, custom domains, SSO, role-based access, version history |
AI video credits, in plain numbers
Arcade now sells AI video as its own product on its main pricing page, and a demo subscription does not include AI video credits. It publishes the credit costs, which is more transparency than most metered AI pricing offers: a video of up to 30 seconds costs 60, 80 or 100 credits on its light, medium and high models, and each AI edit costs 30 to 60.
| AI video plan | Price | Credits |
|---|---|---|
| Free | $0 | 250, one time |
| Pro | $59/mo · $49 annual | 1,000 a month (larger allowances up to 10,000 at $469/mo), up to 10 people |
| Enterprise | Custom | Custom |
If you only build interactive demos, the credit line is irrelevant. If AI video is a real part of your output, budget for the video subscription on top of the demo seats: 1,000 credits is roughly ten 30-second videos a month on the default high model, before AI edits.
The two ceilings
Ten users
Growth is capped at ten users. There is no eleventh seat at $50; the next step is Enterprise, which is a contract and a call. For a company where demos are spreading from marketing into sales and customer success, that ceiling arrives sooner than it looks.
Custom domain, SSO and HTML capture
All three are Enterprise-only. The custom domain is the one that catches teams out first: serving demos from your own domain is an ordinary marketing requirement, and at Arcade it moves you from a $50-a-user self-serve plan to a negotiated contract.
The third is the one worth checking before anything else. Arcade lists "HTML capture" under Enterprise only, so Free and Growth demos are built from captured screens, video and uploaded media. That is a good product, and it is a different product from one that replays the real DOM of your app. If you are comparing Arcade Growth against a tool that captures the DOM, you are not comparing like with like.
What a real team pays
| Team | Monthly | Annual billing |
|---|---|---|
| 1 person | $50 | $42.50 |
| 3 people | $150 | $127.50 |
| 5 people | $250 | $212.50 |
| 10 people (the cap) | $500 | $425 |
| 11+ people | Enterprise, custom | Enterprise, custom |
Is Arcade worth it?
For one to three people it is among the best value in the category, and the output is the most polished on the market. The editor is a pleasure, the shareable output looks good by default, and capture works from the Chrome extension, a desktop app or a Figma plugin.
Excellent below four users. The maths and the Enterprise wall both work against it above that.
How Peutly compares
Disclosure: we compete with Arcade. On seats alone, Arcade is cheaper up to three people and Peutly is cheaper from four. On capture type there is no crossover: Peutly captures the real DOM from Essentials at $175, and Arcade lists HTML capture on Enterprise only. Peutly also includes a custom share domain on Growth at $450 rather than on Enterprise. Arcade has a free tier, demo branching on Growth, desktop and Figma capture, a separate AI video product and a more polished editor. Peutly has none of those, though it does export demos as GIF or MP4 and includes AI voice-over on every plan.
